Joe Holder is at the forefront of innovation in health and wellness and has been named one of the top 50 most influential people in the world of fitness and sport. Joe consults and works with some of the top companies in the world including Nike in addition to high profile media, celebrities, and influencers.

A graduate of the University of Pennsylvania where he was a stand out player on the university’s football team, he realized the importance of optimizing health not just to maximize athleticism but also performance off the field. This led to the founding of “The Ocho System”, his health philosophy predicated upon promoting productivity through physical enhancement and overall wellness.  

Joe has spoken about his philosophy and helping others meet their health goals at Princeton University and Harvard Law School among other locations. He has also been featured in and contributed to such publications as Men’s Fitness, Men’s Health, VOGUE, Shape Magazine, Runner’s World, ELLE, Business Insider, and more!