Heron Preston is a multifaceted creator who lives and works in New York and Milan. His varied
roles include apparel designer for his eponymous clothing label, creative director, DJ and artist.
He was voted into the BoF 500, Business of Fashion’s list of The People Shaping the Global
Fashion Industry, and the Hypebeast 100, which spotlights innovators across creative realms.
Born in San Francisco in 1983, Preston explored creative concepts from a young age. In 2003,
he created a line of t-shirts he screen printed himself and sold in accounts around the world. He went on to study design and management at Parsons School of Design, graduating with a B.B.A. in 2008. Shortly after, he began a marketing career with Nike, developing solo projects like “The Young and The Banging”, a yearbook-style art book of polaroid photos featuring over 200 New Yorkers. He later worked as a creative director for Kanye West.
In 2016, Preston released his “UNIFORM” collection series, a collaboration with the NYC
Department of Sanitation with zero-waste themed clothes and accessories highlighting the
importance of environmental awareness in the fashion industry. Since “UNIFORM”, he’s
continued to explore upcycling and sustainable processes in his work. He has also created
collaborations with NASA, Carhartt, Off White, and Nike.